New Breach Unseats Equifax as Biggest Ever

So, we’ve just learned that Exactis may have exposed over 340 million records. What? Never heard of them? We hadn’t either, until now. This marketing and data aggregation firm reportedly holds over 3 billion personal records that include everything from name and address to religious preferences, smoking habits and even if you like cats. Yup, we know who you are.

This breach unseats Equifax as the largest in history and includes records of both 240 million people and over 100 million businesses. That’s almost everyone in the US. According to Exactis, credit card and social security information wasn’t revealed, but the level of detail exposed is still a big concern for identity theft and safety. And now we all know about you and “Whiskas.”